YouTube originally was a platform to share short videos with people. But over the years it has grown into an extremely powerful tool. It is an essential tool for any business or individual looking to reach a large number of people. The fact that it is extremely easy to use, and provides a brilliant platform for communication adds to its appeal.
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What is YouTube?
YouTube is an online video sharing and social media platform owned by Google. Around the world, its users watch more than one billion hours of YouTube videos each day. YouTube creators, popularly referred to as YouTubers, upload over one hundred hours of content per minute. In 2005, Youtube.com was launched by Steve Chen, Chad Hurley, and Jawed Karim.
What can YouTube do for me?
To any business looking to grow using the web, YouTube has to be one of the most important platforms.
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What are the Main Functions of YouTube?
Users can search for and watch videos
Create a personal or Business YouTube channel
Upload videos to your channel
Like/Comment/share other YouTube videos
Users can subscribe/follow other YouTube channels and users
Create playlists to organize videos and group videos together
Why Opt for YouTube?
Starting a business and making sure that it prospers into something profitable – these are two completely different tasks. You need to put in a lot of effort to make sure that people see your product or brand. YouTube is one of the best possible tools for this job. Here are some of the important benefits that your business will get by building a strong presence on YouTube.
Popularize your product:
If your business is trying to get into a new market with a particular product, you can simply make a video of the product working and show the benefits that the product has. If done in a creative manner, you will soon find that there will be many people liking your video and going for your product.
You can use YouTube even if you are not completely ready with your product. It can be a great tool to figure out the response that the product might get. You simply have to put up the video of your prototype. With over 500 million active users, there is no better place to get reviews about your product.
Sharing made easy:
As a young business setup, you may have people located at remote locations. It might not be possible for you to share all the material with them. YouTube can be a great way to share presentations or something similar with these remote employees
For businesses that often get client calls regarding problems with the product, YouTube can be a lifesaver. You might not have a work force to cater to all these problems. In that case, you can simply make a video with systematic details and share it on YouTube so the users can access it.
Increase your brand visibility:
If you are unable to make a video regarding your business due to time constraints or lack of good content, then there are other methods. You can simply go, rate and comment on relevant videos. You can also share some good videos on your channel. Simply by doing this, you are making your brand more visible and communicating with other users.
Once you have your video on YouTube, comments are not the only way to analyze them. In addition to comments and ratings, there is an Insight feature also available on YouTube. This is a reporting function, which provides you with statistical data regarding the people visiting your video. This is helpful as you can figure out whether your campaign is actually working or not and make changes accordingly.
Increase your site’s traffic:
YouTube also allows you to insert links into your videos. By doing this you can channel traffic from your YouTube video to your own site. Search engines also index these videos, and video results are comparatively lesser than text results. This increases the chances of a person finding your business video through a search
One of the most important factors in any marketing campaign is money. Conventional methods like advertising on television or newspaper require a lot of money, but YouTube allows you to upload your videos completely free. From setting up your channel to analyzing the traffic on your video, it costs you nothing.
With such a huge number of views everyday YouTube is one site where you would definitely want to run an ad campaign. You have multiple options available when it comes to the kind of advertising campaign you want to run. You can use one of the several marketing programs or you can use the video target tool to place your ads.