Facebook has become the social network with the greatest impact for digital strategies. In this material we will guide you to learn simply and effectively how to run Facebook Ads campaigns. Know in detail each of the points that will help you strengthen and boost your business without having to spend thousands of dollars.
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What is Facebook Ads?
Facebook Ads is the right tool to get more users to know your business, interact with your page, make connections and become customers (conversions).
Facebook is a social network to share aspects of your life and mainly communicate with other users. There are 2,700 million active users on Facebook every month, and this opens up the possibilities of getting new customers for your business.
How much does Facebook Ads cost?
Your Facebook Ads cost is determined by your budget settings. Facebook Ads gives you complete control over your budget. You are only charged when users interact with your ad, like clicking to visit your website or to call your business fan page
How does Facebook Ads Campaign?
When planning an ad campaign through Facebook Ads, you should first consider what goals you want to achieve, and the results you want to achieve with that campaign. There are different types of campaigns. We will show you some of the most important ones and what they consist of, so you can choose which one best suits your goals:
2- Outreach Campaign
The goal of creating a reach campaign is to maximize the number of people viewing your ads and how often this content appears to them on their Facebook home page. This is to achieve the dissemination of a message to capture the attention of the largest number of potential customers.
Content Writting / Posting
The goal of a traffic campaign is to direct users from Facebook to your Fanpage and other external sites, whether it's your website, app, Youtube channel, or chat. In any of these options, the goal is to achieve some kind of conversion.
"Likes" | Surveys | Paid Ads
Case Study-Transportes Amaya: Website Traffic Report for 30 days and comparison table between the months of August and September. Data will show blue line performance and the importance of paying Facebook ads keeping the algorithm with consistency and bringing real result up to 300% potential customers visits and sales leads up to an average of 51-63 per day
Report A- August 1/August 31: Blue line under performance bringing an average of 1-3 daily website visits with not significant results. (This report shows no Facebook ads campaign spending)
Top traffic source: Direct
Report B- August 29/September 28: Blue line over performance bring an average of 51-63 daily website visits with highly significant results. (This report shows Facebook ads campaign with a $10 daily spending-$300/monthly. This scenario will bring 2 or 3 clients spending approximately $800 to $1500 per person per sale). Top traffic source: Facebook.com
As well as generating reach and recognition, you want more people to interact with your post or page. These interactions may consist of achieving the following:
Engagement in the post, through comments, shares or reactions.
Increase the number of likes and the number of followers.
"Likes" | "Sharing" | Paid Ads | Potentials
FACEBOOK ADS IN YOUR LOCAL LISTING
STEP # 1-CREATING YOUR FACEBOOK BUSINESS FAN PAGE
Now you will be creating a Facebook fan page name. The easiest way for you to build online brand awareness is by being consistent with your name, logo, colors, and content online. You might want to consider using the same name for all of the social media accounts you are on. A professionally designed fan page can take full advantage of Facebook’s vast networking potential while boosting your business’ credibility with both current and potential customers.
STEP#2-SELECT YOUR ADVERTISING TARGET
To find out what the right advertising target is for your campaign, ask yourself what is the most important result you want to get with this ad. They can be sales on your website, generate more traffic, get downloads in your application, among other options that will appear when you create your campaign.
STEP#3-DEFINE A RIGHT BUDGET FOR YOUR CAMPAIGN & OBJECTIVE
You define the budget of your ad and you can change it at any time. You can still define the bid (this refers to the maximum amount you're willing to pay when someone sees your listing or performs a desired action). You'll need to choose a daily budget or from the ad set. This data will set a limit that ensures that you will never spend more than your circumstances suit.
STEP#4-CHOOSE A FORMAT FOR YOUR LISTING
You can select from eight formats options for your ads, which are very versatile and designed to work perfectly on any device, whether from a mobile, tablet or computer, and with all connection speeds. In the ads you can show between a video, a single image or a carusel of photos