Facebook has become the social network with the greatest impact for digital strategies. In this material we will guide you to learn simply and effectively how to run Facebook Ads campaigns. Know in detail each of the points that will help you strengthen and boost your business without having to spend thousands of dollars.
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What is Facebook Ads?
Facebook Ads is the right tool to get more users to know your business, interact with your page, make connections and become customers (conversions).
Facebook is a social network to share aspects of your life and mainly communicate with other users. There are 2,700 million active users on Facebook every month, and this opens up the possibilities of getting new customers for your business.
How much does Facebook Ads cost?
Your Facebook Ads cost is determined by your budget settings. Facebook Ads gives you complete control over your budget. You are only charged when users interact with your ad, like clicking to visit your website or to call your business fan page
How does Facebook Ads Campaign?
When planning an ad campaign through Facebook Ads, you should first consider what goals you want to achieve, and the results you want to achieve with that campaign. There are different types of campaigns. We will show you some of the most important ones and what they consist of, so you can choose which one best suits your goals:
2- Outreach Campaign
The goal of creating a reach campaign is to maximize the number of people viewing your ads and how often this content appears to them on their Facebook home page. This is to achieve the dissemination of a message to capture the attention of the largest number of potential customers.
Content Writting / Posting
The goal of a traffic campaign is to direct users from Facebook to your Fanpage and other external sites, whether it's your website, app, Youtube channel, or chat. In any of these options, the goal is to achieve some kind of conversion.
"Likes" | Surveys | Paid Ads
Case Study-Transportes Amaya: Website Traffic Report for 30 days and comparison table between the months of August and September. Data will show blue line performance and the importance of paying Facebook ads keeping the algorithm with consistency and bringing real result up to 300% potential customers visits and sales leads up to an average of 51-63 per day
Report A- August 1/August 31: Blue line under performance bringing an average of 1-3 daily website visits with not significant results. (This report shows no Facebook ads campaign spending)
Top traffic source: Direct
Report B- August 29/September 28: Blue line over performance bring an average of 51-63 daily website visits with highly significant results. (This report shows Facebook ads campaign with a $10 daily spending-$300/monthly. This scenario will bring 2 or 3 clients spending approximately $800 to $1500 per person per sale). Top traffic source: Facebook.com
As well as generating reach and recognition, you want more people to interact with your post or page. These interactions may consist of achieving the following:
Engagement in the post, through comments, shares or reactions.
Increase the number of likes and the number of followers.
"Likes" | "Sharing" | Paid Ads | Potentials
FACEBOOK ADS IN YOUR LOCAL LISTING
STEP # 1-CREATING YOUR FACEBOOK BUSINESS FAN PAGE
Now you will be creating a Facebook fan page name. The easiest way for you to build online brand awareness is by being consistent with your name, logo, colors, and content online. You might want to consider using the same name for all of the social media accounts you are on. A professionally designed fan page can take full advantage of Facebook’s vast networking potential while boosting your business’ credibility with both current and potential customers.
STEP#2-SELECT YOUR ADVERTISING TARGET
To find out what the right advertising target is for your campaign, ask yourself what is the most important result you want to get with this ad. They can be sales on your website, generate more traffic, get downloads in your application, among other options that will appear when you create your campaign.
STEP#3-DEFINE A RIGHT BUDGET FOR YOUR CAMPAIGN & OBJECTIVE
You define the budget of your ad and you can change it at any time. You can still define the bid (this refers to the maximum amount you're willing to pay when someone sees your listing or performs a desired action). You'll need to choose a daily budget or from the ad set. This data will set a limit that ensures that you will never spend more than your circumstances suit.
STEP#4-CHOOSE A FORMAT FOR YOUR LISTING
You can select from eight formats options for your ads, which are very versatile and designed to work perfectly on any device, whether from a mobile, tablet or computer, and with all connection speeds. In the ads you can show between a video, a single image or a carusel of photos
Photo ads offer a clean, simple format to feature engaging imagery and copy. Convey who you are and what you do through high-quality images or illustrations.
Carousel ads let you showcase up to ten images or videos in a single ad, each with its own link. Highlight different products or tell a brand story that develops across each card
Messenger ads help people start conversations with your business. Get personal with current or potential customers and add interactive or automated features.
Stories are a customizable, edge-to-edge experience that lets you immerse people in your content. Tap into their passions and inspire them to take action on mobile.
Collection ads let people discover, browse and buy what you offer. People can tap an ad to learn more about a specific product, all within a fast-loading experience.
Slideshow ads are video-like ads made of motion, sound and text. These lightweight clips help you tell your story beautifully across devices and connection speeds
Tell your story with sight, sound and motion. Video ads come in a range of lengths and styles—from short, feed-based ads you watch on the go, to longer videos you watch on the couch
Playable ads offer people an interactive preview before they download an app. Find higher intent users for your app with this try-before-you-buy experience.
Facebook Ads Based on Business Objectives
> Monthly consulting to give you useful advice and tips that will boost goal of the campaign
> Regular adjustments to ads based on demographic analysis
> Daily maintenance of your Facebook advertising account
> Landing page optimization and suggestions
> Regularly audit Ad copies to make sure your ads stay fresh
> We will run highly targeted Facebook campaigns and also help you select the proper age, location, and demographics of your potential customer base
> Design creative ads to match intended business goals
> Review your business goals and objectives
> Weekly Updates & Monthly Reports
BUILD BranD AWARENESS
From strategy creation to campaign analysis, we will help you achieve your Facebook objective of choice, whether it be to increase awareness, gain consideration, or earn conversions.
GENERATE QUALITY LEADS
They can be sales on your website, generate more traffic, get downloads in your application, among other options that will appear when creating your campaign.
INTERACTIONS WITH CONSUMERS
It is important that you focus on the number of interactions that really correspond to your objective, such as the traffic that your website had or the downloads of your application.
Why hire us for your Facebook ad management services?
Control your social advertising
» Our Facebook advertising services help your business build brand awareness, generate quality leads, and drive more sales through the world’s biggest social media network.
» We treat each & every customer as unique and we do not follow or implement any standard strategy to all the businesses. With cost-effective Facebook advertising services, you will get a dedicated team of paid campaign consultants, social media specialists, content writers, and designers, who all come together to build a custom strategy & unique game plan for your business.